Our Branding name and symbol conception 'Axion Esti is a deeply significant phrase, used in the Greek language to portray the unique, priceless quality inherent in all things. It denotes how “worthy” something is, in perspective of its approximation to humanity upon this planet Earth, as much as it lies within the vastness of our universe. |
“ Each word a swallow So that you read the infinite on your own |
. . . |
To symbolize our brand, we drew a logo that resembles a star generated from the lines of the infinity symbol. The form of the letters ‘a’ and ‘e’ of our logo Axion Esti combine to give the design an integral continuity in the form of an infinity star to symbolize the infinite ‘worthiness’ of the universe of which we are all a part. Within this infinite spectrum of the universe, we focus our attention on our homeland, Greece, its people, ancestors, ancient history, culture and language. The worthiness and true value of a uniquely fertile and fruitful land, our land, our Greece, is plentiful and blessed, where fruits of nature thrive in true abundance. Globally recognized as a symbol of civilization dating back through the centuries from antiquity to the present day, the olive branch in particular (but also the olive, olive oil, grapes and wine), denotes health, freedom, peace and pureness. It is with reference to the beneficial qualities that we present to you the products of a sun kissed earth. An earth whose thirst is quenched in seasonal rhythmic cycles, we nourish and nurture each other to health, Nature and Human as One. So, we offer to you, awareness of the infinite expression of Nature’s worth, in the name of Axion Esti. |